Jan 16

Are You Ready?

OK, now that you’ve done all of the prep work to make your house sparkle and shine, and have placed your online ads in all the very best spots. The brochure box is stuffed with your full color flyers, and you are starting to get showings. You’re ready to “Sell My House”. Someone has looked at the house and decided that they want to buy it. You are now about to receive your first offer on your home! Are you ready?

Negotiations

There will probably be some negotiating on certain elements of the offer. It is beyond the scope of this article to attempt to teach you how to negotiate effectively. However, I think its important to just mention that you never want to appear vulnerable or desperate. For example, never offer up that you don’t have another offer pending, or that you have to sell within 60 days. Statement along this line will give the buyer the upper hand in the negotiations.

If the buyer or the buyer’s agent If the buyers are working with a real estate agent then the agent will prepare and present the offer to you on behalf of his/her client. If the buyer is not working with an agent they will be presenting the offer to you directly. The offer should be in writing, and never verbal. Hopefully you took my advice and familiarized yourself with the real estate purchase contract ahead of time so you know what to be looking for.

Accept, Reject, or Counter

You basically have three options as a response to the offer: you can accept the offer as written, you can reject the offer outright, or you can make a counter offer. Remember to never take a low offer personally; in fact you should anticipate it, and that way you can deal with it a littel easier. And unless an offer is downright insulting, you shouldn’t reject it either. Unless the buyers have made a full price offer, or at least one that you’re satisfied with, you should go back to them with a counter offer. Make sure your counter offer is in writing. You don’t want the deal on your for sale by owner transaction to fall through at this point.

Items that need to be reviewed in the contract:

You and the buyer need to agree on the sales price. If the buyer is using a real estate agent, and you have agreed to pay an agent commission, be sure that you factor in the commission that you’ll have to pay out when you are considering an offer price. If there is no agent involved then of course there will be no commissions to be paid.

Earnest Money Deposit

The contract should require a deposit of earnest money in an amount equal to 1%-2% of the agreed upon sales price. The earnest money check should be made payable to a third party trustee, like an attorney or the title company that you have engaged for the transaction. The earnest money deposited by the buyer is forfeit if they terminate the transaction without cause, and the contract should clearly spell this out. If the transaction is completed the earnest money is credited to and applied to the buyer’s closing costs.

Loan Terms

The buyer’s loan terms should be clearly spelled out in the contract, including the amount of the buyer’s down payment and/or loan amount. The contract should clearly indicate that the buyer needs to come up with the funds required for down payment prior to closing, and failing to do so would result in defaulting on the contract and loss of earnest money. A low down payment may indicate a weak/risky buyer, but not always. As a seller you have the right to request a letter or other documentation from the buyer’s lender attesting to their ability to qualify for financing, and you can make your acceptance of their offer contingent upon receiving satisfactory proof.

What Stays and What Goes

The contract should specify what items of personal property are included in the sale. Appliances like stoves, ovens, and dishwashers usually stay because they are built in. But often times refrigerators and washers and dryers are included. These items should be clearly listed in the contract. If there are items that you want to make sure are specifically excluded from the sale be sure to list these as well. This will avoid any possible squabbles at the closing table.

Inspections, Appraisals, and Surveys

The contract should allow the buyer to inspect the property, either personally or by hiring a professional inspector. The contract should specifiy a deadline for the inspection to be completed. If the inspection results in problems the buyer may choose to terminate the contract (and get their earnest money refunded) or they may request that you make repairs prior to closing. It’s your choice. If you agree to make the repairs the contract remains in force, if you choose not to make repairs then the buyer can terminate the contract or he can withdraw the request for repairs and choose to continue with the transaction.

The buyer’s lender is responsible for ordering the appraisal. In the contraxct there should also be a deadline for the completion of the appraisal. The contract should allow the buyer to terminate the contract (and get their earnest money refunded) if the appraised value comes back less than the agreed upon purchase price. This happens occasionally, and if it does you should be prepared to renegotiate on the agreed upon price.

The contracxt should include a deadline for a survey to be completed. The title company will indicate whether or not a survey is required, and if so can provide the buyer with the names of some surveying companies. If the survey is required and indicates illegal encroachments that could closud title (for example) the buyer may terminate the contract (and get their earnest money refunded).

Closing Date

You and the buyer should agree on a closing date and it should be specified in the contract. If the buyer is unable to close the deal on the closing date then he is in default on the contract and his earnest money may be forfeit.

As soon as both you and the buyer have signed the contract your house is “under contract” and you can no longer accept any other offers. Once the buyers have provided you with their earnest money be sure and deliver it to your title company immediately so they may place it in escrow. The money still belongs to the buyer until the sale is completed or they officially back out of the deal.

This contract review summary is not intended to be all encompassing, and you should always have a lawyer review or prepare the real estate contract. Don’t ever attempt to draft a contract by yourself when you sell your own home; there are too many details that need to be dealt with, and a poorly written contract can cost you a lot of money, or embroil you in a lawsuit.

Jan 15

When you sell your house as a Sale By Owner you don’t have the benefit of being familiar with the real estate contracts and forms that are used in sales transaction. It may be a good idea to contact an attorney that specializes in real estate to help draft, or at least to review the required paperwork.


The worst time to familiarize yourself with all the contracts and forms that are used in a real estate transaction is at the time a buyer is ready to present an offer. You may be receiving an offer from a real estate agent representing a buyer, or you may be receiving an offer directly from a buyer that isn’t being represented by a real estate agent. In either case it’s best to have a working knowledge of the contracts and forms before an offer is presented.

In my state of Colorado our Real Estate Commission has made all of the real estate contracts used by real estate agents available on their website so consumers can download them and review them. I don’t know if that is available in all states.

If your state’s Real Estate Commission doesn’t provide contracts and forms on their website here is an alternative that might be helpful: USLegalForms.com. This website has contracts and forms for all 50 states. There is a modest cost to download the forms but it is well worth the cost to provide you with an opportunity to read through and gain an understanding of the contracts and forms ahead of time and I would highly recommend it..

Jan 14

Knowledge is the small difference between you and a real estate professional, or between you and that other “For Sale By Owner” in your neighborhood who might be competing with you for the same buyer.

You need every advantage you can get to out-market your competition. Here is a list of books from Amazon.com that you may find to be helpful and enlightening. Click on the links below the images to be directed to Amazon.com

The For Sale by Owner Handbook

For Sale by Owner (For Sale By Owner Kit)

For Sale by Owner: A Complete Guide: Everything You Need to Sell Your Home at the Highest Price Without Paying a Broker!

Jan 13

For Sale By Owner – How to Price Your House

You’ve probably been giving a lot of thought to the question of “How much can I sell my house for?” That’s a great question, particularly if you’re serious about selling your house quickly. One of the most common mistakes made by For Sale By Owner home sellers is asking too high of a price for their house. Of course its human nature to want to be able to sell your home for the most amount of money, but if the price you are asking is unjustifiably high, and out of line with existing market conditions, then you are very likely to damage your chances of making a fast sale, and it can actually have a negative impact on the eventual selling price. Houses that remain unsold after a longer-than-typical marketing time are often assumed to have hidden problems, and often time buyers won’t even consider looking at a house that’s been for sale for a long time, and if they do then they’re coming in with a low-ball offer. Price your house accurately right from the beginning to avoid having your house unfairly stigmatized as a “problem house”.


How a Realtor Would Establish a Price – You Can Do the Same

The method that real estate professionals use in establishing a realistic market price for a home is the “comparison approach”. What this means is that the value of your house is probably very close to the value of similar, or “comparable” houses that are currently for sale, or have recently sold in your neighborhood. So this is the first place that you’re going to look, and you will focus on houses that are similar to yours. If your house is a 2-story house with 4 beds and 3 baths, then you want to look at what other 2-story houses with 4 beds and 3 baths that are similar to yours are selling for or have recently sold for.

Properties Currently for Sale in Your Neighborhood

An easy way to find out what the prices of homes for sale in your neighborhood are is to go to www.Realtor.com. At this site you can find every property listed for sale if it’s listed by a real estate company (no For Sale By Owner on this site). Drive around your neighborhood and jot down all of the addresses of all the homes for sale. Then go to www.Realtor.com and look them up by typing in the property address. Make note of the property features, try to gauge what, if any, upgrades the seller have made, and keep record of the price.

Properties REcently Sold in Your Neighborhood

The price of recently sold properties is really the most accurate measure of what home prices in your neighborhood are, because these prices reflect what other people have actually been willing to pay for the property after negotiating with the seller and having reached a price that was mutually agreeable. This data is a little more difficult to find but here are two sources. The first is Trulia.com. Look for the “recently sold” tab and then be sure to fill in the property details to match your home’s description. You can also look up property records on your county’s website under the clerk and recorder’s office. Again, make sure that you are looking at properties similar to yours and make note of the “sold” prices.

3 Online Sources for Home Valuations

You now have a little bit of data to begin working with, but the more data you have, the better. Here are four more sources that will give you estimated values for your home based on sales data of comparable homes. The first one is at www.Zillow.com. This is very simple to use. On the home page, in the box labeled “Find Homes”, type in your property address. Zillow will allow you to claim this property as yours, and then it will allow you to update your home facts and list any improvements. You will then create a Zestimate, Zillow’s estimate of the value of your house.

Another site where you can also obtain a free property valuation estimate is at www.RealQuest.com. Click on the Learn More button under RealQuest Express and then type in your property address on the next page. It doesn’t have all the bells and whistles that Zillow offers but it will give you another valuation to factor into your pricing decision.

One last source is ElectronicAppraiser. Unlike the other two sources that I’ve recommended which are free, ElectronicAppraiser charges a modest fee for their report. Their report is very comprehensive, however, and will provide you with an estimate of the current market value, highest and lowest reasonable price range, neighborhood property value average, comparable sales data, map showing comparable sales, tax assessor data, lot size, square footage, and a legal description and sales history.

Calculating Your Sales Price

You now have plenty of data to work with. You have a list of houses that are currently for sale, so calculate the average sales price of these homes. You also have a list of homes that have recently sold in your neighborhood, so calculate the average sold price of these homes. You still have two more prices to factor in: Zillow’s and RealQuest’s. You should now be able to calculate the “price range” of your home which is in between the highest price and the lowest price. The most realistic price that you can expect is probably somewhere near the middle of this range.

If you are satisfied with this mid-range price, then you want to establish the asking price at not more that 5%-7% above the expectant price. This is because you can anticipate that any potential buyers will make an offer at less than your asking price. If homes are priced well then the final sales price is typically 93%-95% of the original asking price. If you initially price the home at 10% or more above the realistic market price then you can expect a significant decline in the number of interested parties, as well as the number of offers. It could result in your house staying on the market for a long time and developing the stigma that “there must be something wrong with the house”.

Use Common Sense

The methods described above are intended to be guidelines for establishing a fair market price for your home, and generally follows the methods used by real estate professionals. There can be, of course, many variables that factor into the price of your home, so be sure to take these into consideration. For example, your house backs up to a very busy street and there is lots of traffic noise when you sit on your deck, and the view out of the master bedroom is of busy intersection. However, all of the comps that you looked at were located in the middle of the neighborhood, on quiet streets, and with quiet yards. Common sense would tell you that your home will not likely sell for the same price as the comps. Follow these guidelines and you should be successful in selling your home as a For Sale By Owner.